COMPREHENSIVE UNDERSTANDING OF MEDIA, TELCO & SOCIAL VIDEO INDUSTRY IN LATAM

EMPOWER TELCO AND MEDIA COMPANIES WITH ACCURATE MARKET INSIGHTS AND KEY PLAYERS’ COMMERCIAL & PRODUCT STRATEGY ANALYSIS

We use primary sources of information to provide accurate intelligence, triggering thoughtful conversations in Commercial, Management, Pricing, Bundling and Content data driven decisions.

-MCI Team

Learn about our services

  • Unlock the full potential of your business strategies with our Efficient Conversations approach. By leveraging our proprietary data, combined with the insights you provide, we enable comprehensive analysis of your commercial, content, and product initiatives.

    Our process facilitates focused discussions that lead to actionable insights. We understand that the nuances of your unique business context are crucial, which is why we prioritize integrating client-provided information with our robust data. This synergy results in tailored strategies that enhance performance and drive measurable results.

    Whether you are looking to refine your marketing campaigns, optimize product performance, or deepen customer engagement, our method fosters clarity and informed decision-making. Our dedicated team collaborates closely with you to ensure that every conversation is productive and aligned with your strategic goals.

  • The only resource in the Market that understands the Video Industry, integrating traditional and digital platforms in a comprehensive and top-down analysis 

    We believe that for a better understanding of the competitive environment and market trends, it is imperative to integrate the analysis of all services competing for viewer attention to generate Subscription and/or AdSale revenues.

    • Mostly primary sources of information (company and government data) with geographical breakdowns using passive viewership sources (big data - non survey).

    • Quarterly updated information from Latin America with  focusing on the seven largest markets.

    • Historical information and projections for key KPIs of PayTV, SVOD, AVOD/FAST, broadband, mobile, and social video platforms.

    • Data Visualization platform with access to raw data

  • Track the consumption of video, integrating traditional tv, digital platforms and social video.

    our methodology integrates all types of major video offerings competing for viewer attention in a comprehensive analysis

    • Summarized and integrated video content consumed on Social media, OTT and Traditional TV

    • We use primary source data (non survey) 

    • As part of our value proposition, we declare the methodology behind every data point

    After knowing where the eyeballs are, we analyze what viewers watch on social media and svod platforms

  • Improve your business and product strategies with our strategy tracker. We analyze the seven largest economies in Latam, helping you understand how competitors interact with consumers to increase revenue.

    By using our metrics, you can better grasp market trends, discover effective strategies, and find growth opportunities. Our research also includes important players in USA and Europe, giving you a broader view for better decision-making.

    In an environment where consumer preferences are changing, our data-driven approach helps you make smarter choices. Stay competitive and enhance your strategies with actionable insights that deliver results. Improve your market understanding and boost your revenue potential today.
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Meet the Team

The journey starts with the frustration of encountering only scattered, inaccurate, and overly detailed data sources for Latam. We have since transformed that frustration into an engaging experience, creating a comprehensive and accurate history telling of the Latin American video industry.


  • Founder

    Executive with more than 20 years of experience in the Media industry, progressing through positions across product, BI and business development in multicultural and multi-country organizations.


  • Product & Commercial leader

    Great creative and decisive ability to define and guide strategic business planning. Leadership of high performance teams with proven achievements in the development of new digital businesses and innovative marketing strategies in Chile and Latin America.


  • Data Strategist

    Proven executive leader in business growth and transformation. Drives consumer focus and functional excellence, enhancing revenue and profitability by challenging the status quo and fostering collaboration. Multicultural with deep understanding of Latin American cultures, markets, and consumer habits


  • Senior Advisor

    I’ve dedicated my career to improving and turning around both traditional and digital media services throughout Latin America, including OTT, Free to Air, Radio, Pay TV and On-Demand TV Everywhere. With deep experience in Latin American cultures, markets, consumption habits, and media regulations, I know how to drive revenue, profitability, and innovation